Find Your Place in SM Retail

Home to all your favorite brands - explore exciting opportunities with us!


SM Retail operates a wide network of store concepts across the Philippines.

We are the largest retail chain in the Philippines committed to providing our customers with an unparalleled shopping experience. Our secret is our people. The best minds and hearts in the business are right here at SM, innovating for the success of your favorite global brands.

Find a place for you here at SM Retail and be one of us.
It’s #AweSM here because we’ve got it all for you.



Always changing with you.

Our history is a testament to how we adapted to the ever-changing needs of our people. Throughout the years, we have continuously contributed to the community we serve by providing sustainable livelihood opportunities. We invite you to become part of something meaningful. Grow with us. ​


The Beginning
SM founder Henry Sy, Sr. opened the first Shoemart on Avenida Street in 1958.
One-Stop Shop
Inspired by lessons from his travels against a post war economic boom, more SM stores were added - the likes of Carriedo Manila, Makati, Cubao, and Metro Cebu.
The Malling Culture
Already a visionary, Mr. Sy defied the odds when he built SM North EDSA in the middle of a swampland during one of the most turbulent times in Philippine history.
1984 to 1985
We’ve Got It All For You
The iconic jingle and slogan “We’ve got it all for you” was launched. The first SM Supermarket opened its doors at SM Makati Annex Building in 1985, adding to Mr. Sy’s vision to have a store that has got it all.
The Expansion of Malling, Going Public
Mr. Sy embarked on one of SM’s biggest mall projects - SM Megamall and opened it on June 28, 1991. It featured the country’s first ice-skating rink, giving our tropical country its first taste of ice skating.
Debut of SM Investments
2005 marked the initial public offering of SM Investments Corporation, the group’s holding company which raised P28.75 billion. This was the largest IPO in the local bourse’s history at that time.
The Most Ambitious Project
Henry Sy once said the Mall of Asia was his most ambitious project, a superstructure mall envisioned to bolster tourism growth.
Landmark Achievements
SM Prime Holdings announced a merger of all the company’s property assets including malls, residences, offices, hotels, convention centers, and leisure-related developments creating one of the largest property conglomerates in Southeast Asia.


Always changing with you

As we move into the future, in 2022, we refreshed our brand and now carry a vibrant electric SM blue as well as a unified typeface “Henry Sans” named after our founder Henry Sy, Sr. We will continuously develop our brand and invest in our legacy.


Our Values

Drive and Enthusiasm, Leadership, Integrity, Teamwork and Entrepreneurship are the values that inspire our actions each day. These values make the SM Life more enjoyable and meaningful to our people. Join us and experience the SM Life way. ​

Drive and Enthusiasm

We show up, we get things done, and we make it happen.


We always consider the wider good we’re here to make things better.


We do the right thing even if no one is looking.


We work as a team guided by family values.


We find the places there’s a problem to be solved – and seize the opportunity.

Meet the SM Retail Community

Anchored on our values and what matters to us, here’s a peek into the vibrant life at SM Retail.

How to Grow at SM

Meet our employees and find out how they thrive at work

Sustainable Spaces at SM Retail

Check out our pockets of green spaces and how our employees use them

Making Communities Better

Read on how we impact the communities we are a part of

What’s New at SM

From awards, store openings, and company updates, here are the highlights of our company and our affiliates
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