The National Privacy Commission (NPC) hails SM Retail, the country’s largest retail chain, the winner of NPC Seal of Registration Compliance Excellence Award (Private Sector) during the recently concluded National Data Privacy Conference, recognizing the company’s consistent and structured efforts in upholding data privacy standards across its operations.
NPC, with the support of the Department of Information and Communications Technology (DICT), celebrated the National Data Privacy Awareness Week (PAW) with the theme “ANAMNESIS: Looking Back and Moving Forward”, highlighting a decade of advancing data privacy and protection in the Philippines. This year’s celebration also coincided with the NPC’s 10th anniversary, marking ten years since the establishment of the NPC as the country’s privacy watchdog.
The PAW Awards 2026 carried the subtheme “10 for 10”, recognizing ten outstanding organizations and individuals for their contributions to privacy and data protection.
Following its success as a finalist last year, SM Retail took home the top prize for the NPC Seal of Registration Compliance Excellence Award at the Privacy Awareness Week (PAW) Awards 2026, cementing its leadership in corporate transparency and data security. The retail giant further solidified its reputation for data protection excellence by securing consecutive Data Protection Officer (DPO) of the Year finalist honors, alongside a first-time finalist nod for Privacy Initiative of the Year.
These accolades recognize SM Retail’s innovative, practical approach to data privacy education through the SM Retail Academy. By replacing dense legal theories with real-life, retail-specific scenarios, leadership buy-in, and automated monitoring, SM Retail successfully embeds responsible data handling into everyday workflows — strengthening a lasting culture of trust and compliance across the organization.
“These recognitions belong to the entire SM Retail Group and reflect the shared commitment of our business units, leaders, DPOs, Privacy Champions and employees to uphold the data privacy rights of our customers, employees and stakeholders.”
— Leyson San Juan, SM Retail Data Privacy Officer and Assistant Vice President for Data & Protection
Congratulations to our Data Privacy Team and every employee who helps keep privacy a shared responsibility at SM Retail!
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