Welcome to SM Retail, the largest retail chain in the Philippines! SM’s deeply-rooted market presence in the Philippines stems from retail. Located in downtown, Manila, Mr. Henry Sy, Sr. opened the first Shoemart Store in 1958 where he offered a variety of shoes from both the country and abroad.
Mr. Henry Sy, Sr. pioneered business systems remembered to this day by his loyal shoppers and employees. His innovative approach to customer service helped build a highly recognized brand which, in turn, enabled Shoemart to grow and evolve into a full-service department store; hence, changing its brand name into the simpler and more appropriate SM. Always aiming to make life better for his customers, Mr. Sy expanded his merchandise to fulfill his commitment to offer a one-stop shopping experience. SM’s tagline, “We’ve Got It All For You” has become a guiding principle for the level of service that SM lives up to until today and has helped transform it into a household name. For over six decades, SM has developed generations of loyal customers, many of whom still fondly call the store Shoemart. On the other hand, Mr. Sy ventured into the food retail business in the mid-1980s as part of his dedication to provide mall customers with greater convenience. The first SM Supermarket was an anchor tenant in the first SM mall in North EDSA. Today, SM Retail, Inc. is the country’s leading retailer with a nationwide portfolio of department stores, supermarkets and specialty stores.
We’ve got it all for every Filipino here at SM Retail, the largest retail chain in the country.
SM Store
The SM STORE (formerly SM Department Store), which has over 74 stores strategically located in key cities throughout the country, carries a wide range of apparel, accessories, houseware, general merchandise and lifestyle products.
Our people make “We’ve Got it All” happen for you! That’s because everyone has what it takes to succeed. To provide leading edge customer service, creativity, innovation, and results.
Retail Affiliates
Our Retail Affiliates provides SM Retail, with a diverse array of leading brands to capture growth in various categories of discretionary spending. As of December 2024, we operate 1,660 outlets across the country. These companies operate leading local retail chains including Ace Hardware, SM Appliance, Homeworld, Our Home, Toy Kingdom, Kultura, Baby Company, Sports Central, Miniso, Watsons and so much more!
The specialty retailing business has a diverse portfolio of food, household appliances, DIY, furniture, apparel, footwear, pharmaceuticals/cosmetics and variety fashion items to name a few.
SM Markets
In food retail, SM Markets, comprised of SM Supermarket, SM Hypermarket and Savemore including WalterMart Supermarket and Alfamart. SM Markets remains among the top food retailers with its continued expansion, innovation and up-to-date assortment.
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