SM Retail Joins the Celebration of Privacy Awareness Week 2025

SM Retail, the largest retail chain in the Philippines, proudly joins the entire nation in celebrating the National Privacy Commission’s (NPC) Privacy Awareness Week (PAW) 2025, held under the theme, “Global Privacy Matters: Navigating a Borderless Digital World and Expanding New Professional Horizons.” This year’s theme highlights the growing importance of data privacy in an increasingly connected world.

At SM Retail, protecting data privacy is more than a legal obligation—it’s a core part of who we are. Our commitment to responsible data handling has earned us recognition as a finalist in a prestigious data privacy award, and we’re proud to share the key practices that helped us get here.

Our data privacy program stands on four key pillars:

Training and Awareness
 From day one, our employees undergo tailored Data Privacy Act (DPA) training through SM Academy, our in-house online platform. With real-life retail scenarios, automated reminders, and regular refreshers, we ensure our people are well-equipped and aware.

Privacy Impact Assessments
 We integrate privacy early in every project. New systems or updates go through thorough assessments to identify risks and implement compliant solutions, tailored to each business context.

Proactive Security Approach
 We work closely with our Cybersecurity and Compliance Teams to protect both digital and physical data—from back-office systems to frontline operations.

Compliance from the Ground Up
 Our Self-Assessment Checklists and on-site validations ensure that all SM Retail outlets meet DPA standards. Privacy compliance is a shared responsibility, embraced at every level—from our brands to our branches.

What Sets Us Apart?
 In a company as large and diverse as SM Retail, scalability is key. We’ve embedded data privacy into our culture by empowering people with the right tools, relatable training, and a proactive mindset.

The Result?
Stronger trust with customers, deeper employee ownership, and a brand reputation built on integrity. Because at SM Retail, we’ve got it all for you—including data privacy you can count on.

#PAW2025 #GlobalPrivacyMatters #PrivacyWithoutBorders #DataPrivacy

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